Differentiate in a Competitive Market
Modern equipment buyers expect more than brochures and static presentations. Live machine demonstrations are costly, logistically complex, and often limited by location, safety, and equipment availability.
Simulation enables OEM sales and marketing teams to deliver realistic, interactive equipment experiences anytime, anywhere — without relying on physical machines. By removing logistical barriers and expanding engagement opportunities, OEMs can strengthen buyer confidence while controlling demonstration costs.
The CM Labs Simulation Platform for Sales Enablement
Built on Vortex® technology, the CM Labs simulation platform replicates authentic machine behavior in immersive virtual environments. OEM teams can configure branded cab environments, integrate custom controls, and showcase real-world performance in controlled, repeatable scenarios.
From trade shows to dealer networks, simulation creates consistent, high-impact customer experiences that reinforce product value and technical sophistication.
Key capabilities include:
- Branded cab and control replication
- Realistic machine behavior modeling
- Portable and event-ready simulator systems
- Integration with OEM product messaging and feature highlights
- Multi-user viewing and demonstration support
Sales and Marketing Use Cases
Trade Shows and Live Events
Simulation enables OEMs to bring real machine experiences to trade shows and industry events without transporting full equipment.
Immersive demo environments attract attention, engage prospects longer, and allow sales teams to showcase performance under controlled conditions.
Key advantages:
- Capture attention in crowded event environments
- Demonstrate equipment safely indoors
- Engage multiple prospects simultaneously
- Showcase performance features without physical risk
- Extend event reach without transporting heavy equipment
Dealer and Customer Engagement
Portable simulation systems allow dealers and sales teams to demonstrate machine performance at customer locations or regional facilities.
Prospects can interact directly with equipment controls, experiencing responsiveness and functionality before purchase.
Key advantages:
- Deliver hands-on experiences without machine transport
- Reinforce buyer confidence through realistic interaction
- Standardize demonstrations across dealer networks
- Support dealer enablement and sales training
- Reduce logistics and travel costs
Product Launch and Feature Showcases
Simulation provides a controlled environment to highlight new features, automation capabilities, and performance improvements.
OEMs can design guided scenarios that emphasize differentiators and competitive advantages while reinforcing brand innovation.
Key advantages:
- Highlight new features in controlled, repeatable scenarios
- Demonstrate automation and advanced functionality
- Support product launch campaigns with immersive experiences
- Train sales teams on product messaging through simulation
- Reinforce brand leadership in innovation
Drive Measurable Sales Outcomes
Simulation supports commercial leaders in:
- Increasing prospect engagement time
- Improving buyer confidence and accelerating decision cycles
- Differentiating brand experience in competitive markets
- Reducing demo logistics and transportation costs
- Reducing cost of customer acquisition through scalable immersive demonstrations
By delivering authentic machine experiences without physical constraints, OEMs can strengthen pipeline velocity while maintaining cost control.
Built for OEM Brand Experience
CM Labs partners closely with OEM marketing and sales teams to ensure simulation supports brand positioning and commercial strategy.
- Decades of experience modeling heavy equipment systems
- Proven deployment across global OEM trade shows and dealer networks
- Custom-branded simulation environments aligned to product identity
- Scalable solutions adaptable across regions and product lines
Sales Success in Action
CM Labs Helps Manitowoc Capture Market Share with Simulation Solutions
With our simulator we can have six, eight, ten or more people watching what’s happening. This gives us a greater opportunity to showcase the benefits of our equipment and CCS technology.
John Alexander
Director of Service, Training & Telematics
See What Our Real-Time Simulations Can Do for You
To learn more about how CM Labs can help you implement simulation-driven solutions, please fill out the form below.